Apologies for the bad angle. Here have a look at the bit we are interested in:
The great thing about this is that it worked. It actually got me to pull out my phone and scan the QR code, even though I am not now–nor have I ever been–interested in my little ponies. Better yet, the QR code worked, first time, right out of the gate. Big fat kudos to their chalk artist: they have serious skills!
It could be worse. Can’t really call it a mobile site, but… “it’s so simple it just might work!” But hey, who am I to judge: it did the job… If I was a MLP fan, I would be on their Facebook page right now. If.
One of the weirder chalk campaigns I’ve seen on campus, but I am impressed: dedication and skill can do what normally would be impossible even for money and friends in the right places.
Friendship Really Is Magic.